by Daniel Langer | Campaign Asia

Daniel Langer

Oct 5, 2020

3 critical steps luxury brands must take to rebound

The pandemic has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience.

Marketing

Sep 28, 2020

Daniel Langer

3 critical steps luxury brands must take to rebound ...

The pandemic has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience.

Luxury labels must avoid the sales promotion trap to survive

Marketing

Sep 21, 2020

Daniel Langer

Luxury labels must avoid the sales promotion trap ...

Companies greatly underestimate the damage that promoting a luxury brand can cause, with many brands assuming that the only way to survive in the short term, is to lower prices.

Marketing

Aug 31, 2020

Daniel Langer

Why poor service will destroy your luxury brand

Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity.

Why Burberry’s problems should scare all luxury brands

Advertising

Jul 27, 2020

Daniel Langer

Why Burberry’s problems should scare all luxury brands

Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75%. The main culprit? Large discounts.

Marketing

May 19, 2020

Daniel Langer

Why luxury will never be the same

Most luxury brands have lost a staggering amount of earnings during this crisis, but a lot of these drastic results could've been avoided with brand audits.