by Daniel Langer | Campaign Asia

Daniel Langer

Oct 5, 2021

How to redefine luxury for Gen Z

To appeal to Gen Z, established brands should never try at all costs to act as if they are young. On the contrary, because of their easy access to vast troves of data, Gen Zers value authenticity.

Why the Chinese decade of luxury is just starting

Marketing

Aug 30, 2021

Daniel Langer

Why the Chinese decade of luxury is just starting

Does the latest government crackdown in China prove that the country’s luxury bubble is about to burst? Not so fast.

Marketing

Jul 6, 2021

Daniel Langer

Why China is the only luxury superpower

Over the last five years, most luxury growth was generated by Mainland China or Chinese tourists, and the market is only becoming more crucial.

When killing your top product is a smart move

Marketing

Jun 8, 2021

Daniel Langer

When killing your top product is a smart move

It is rare for a brand to discontinue its most iconic item. But Patek Philippe did just that with its Nautilus 5711 – and it was a smart move.

3 critical steps luxury brands must take to rebound

Marketing

Oct 5, 2020

Daniel Langer

3 critical steps luxury brands must take to rebound

The pandemic has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience.

Marketing

Sep 28, 2020

Daniel Langer

3 critical steps luxury brands must take to rebound ...

The pandemic has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience.