Daniel Langer

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Luxury 2030: The rise of personal luxury experiences

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Marketing

Jan 15, 2020

Daniel Langer

Luxury 2030: The rise of personal luxury experiences

Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalisation.

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Luxury 2030: What luxury brands need to start doing now

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Marketing

Jan 6, 2020

Daniel Langer

Luxury 2030: What luxury brands need to start doing now

So you think the luxury market is challenging now? Just wait until the year 2030 when Gen Zers become the largest spending group in the world.

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5 luxury trends in China that matter to brands

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Digital

Nov 25, 2019

Daniel Langer

5 luxury trends in China that matter to brands

Relevant for all luxury brands, including in the fashion, food and beverage, lifestyle, and service categories, these trends are changing the way the game must be played to stay relevant.

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Why luxury’s hidden value drivers matter to brands

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Marketing

Nov 14, 2019

Daniel Langer

Why luxury’s hidden value drivers matter to brands

People subconsciously ascribe enhanced attractiveness to luxury, and that expected attractiveness drives the value of luxury products significantly.

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The changes luxury brands need to make in China

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Marketing

Sep 9, 2019

Daniel Langer

The changes luxury brands need to make in China

Very few brands tell their story right, and even fewer are excellent in providing a “branded experience” along all touchpoints of the customer journey.

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