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The changes luxury brands need to make in China

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Marketing

Sep 9, 2019

Daniel Langer

The changes luxury brands need to make in China

Very few brands tell their story right, and even fewer are excellent in providing a “branded experience” along all touchpoints of the customer journey.

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Why most luxury brands fail with Chinese millennials

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Advertising

Jun 10, 2019

Daniel Langer

Why most luxury brands fail with Chinese millennials

Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately.

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Traditional marketing no longer works in China

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Advertising

Apr 8, 2019

Daniel Langer

Traditional marketing no longer works in China

Here’s what does.

Campaign Asia

Beyond theory: is blockchain a legitimate weapon to fight ad fraud?

Marketing in mobile-native Myanmar

The 'chaotic beauty' of adland in Bangladesh

Sri Lanka: aspirational, creative — and entirely different from India

Daniel Langer

The changes luxury brands need to make in China

Why most luxury brands fail with Chinese millennials

Traditional marketing no longer works in China

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