by Daniel Langer | Campaign Asia

Daniel Langer

Jul 4, 2022

The metaverse and NFTs: Three common mistakes ...

When metaverse projects are done wrong, clients (current and potential) will shake their heads in disbelief, move on, and let the value of the initiative collapse.

Gucci puts other luxury brands on notice by accepting crypto

Marketing

May 10, 2022

Daniel Langer

Gucci puts other luxury brands on notice by ...

Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy?

Why luxury brands must be strategic with NFTs in the metaverse

Digital

May 3, 2022

Daniel Langer

Why luxury brands must be strategic with NFTs in ...

The metaverse offers luxury brands exciting opportunities. It’s critical, however, to be extremely strategic and play to win, especially with NFTs.

Why do luxury brands misunderstand Gen Z in China?

Marketing

Apr 18, 2022

Daniel Langer

Why do luxury brands misunderstand Gen Z in China?

Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before.

The metaverse brings a new sense of urgency to luxury

Digital

Mar 24, 2022

Daniel Langer

The metaverse brings a new sense of urgency to luxury

With the moment of truth moving from the physical to the digital space, digital mastery is simply not optional anymore. It is the only way to grow in the metaverse.