Daniel Langer

Oct 5, 2020

3 critical steps luxury brands must take to rebound

The pandemic has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience.

Sep 28, 2020

3 critical steps luxury brands must take to rebound ...

The pandemic has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience.

Sep 21, 2020

Luxury labels must avoid the sales promotion trap ...

Companies greatly underestimate the damage that promoting a luxury brand can cause, with many brands assuming that the only way to survive in the short term, is to lower prices.

Aug 31, 2020

Why poor service will destroy your luxury brand

Many luxury brands have struggled to fill their stores due to poor service. But this issue isn’t just unprofitable; it also destroys brand equity.

Jul 27, 2020

Why Burberry’s problems should scare all luxury brands

Despite cultivating growth in the Mainland China region, Burberry’s sales in the EMEIA region were down 75%. The main culprit? Large discounts.

May 19, 2020

Why luxury will never be the same

Most luxury brands have lost a staggering amount of earnings during this crisis, but a lot of these drastic results could've been avoided with brand audits.