To appeal to Gen Z, established brands should never try at all costs to act as if they are young. On the contrary, because of their easy access to vast troves of data, Gen Zers value authenticity.
Does the latest government crackdown in China prove that the country’s luxury bubble is about to burst? Not so fast.
Over the last five years, most luxury growth was generated by Mainland China or Chinese tourists, and the market is only becoming more crucial.
It is rare for a brand to discontinue its most iconic item. But Patek Philippe did just that with its Nautilus 5711 – and it was a smart move.
The pandemic has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience.
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