Daniel Langer

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Why most luxury brands fail with Chinese millennials
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Advertising
Jun 10, 2019
Daniel Langer

Why most luxury brands fail with Chinese millennials

Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately.

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Traditional marketing no longer works in China
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Advertising
Apr 8, 2019
Daniel Langer

Traditional marketing no longer works in China

Here’s what does.

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