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The changes luxury brands need to make in China
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Sep 9, 2019

The changes luxury brands need to make in China

Very few brands tell their story right, and even fewer are excellent in providing a “branded experience” along all touchpoints of the customer journey.

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Why most luxury brands fail with Chinese millennials
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Jun 10, 2019

Why most luxury brands fail with Chinese millennials

Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately.

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Traditional marketing no longer works in China

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