Daniel Langer

Jul 4, 2022

The metaverse and NFTs: Three common mistakes ...

When metaverse projects are done wrong, clients (current and potential) will shake their heads in disbelief, move on, and let the value of the initiative collapse.

May 10, 2022

Gucci puts other luxury brands on notice by ...

Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy?

May 3, 2022

Why luxury brands must be strategic with NFTs in ...

The metaverse offers luxury brands exciting opportunities. It’s critical, however, to be extremely strategic and play to win, especially with NFTs.

Apr 18, 2022

Why do luxury brands misunderstand Gen Z in China?

Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before.

Mar 24, 2022

The metaverse brings a new sense of urgency to luxury

With the moment of truth moving from the physical to the digital space, digital mastery is simply not optional anymore. It is the only way to grow in the metaverse.

Feb 22, 2022

What can luxury brands learn about storytelling ...

Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again?