When metaverse projects are done wrong, clients (current and potential) will shake their heads in disbelief, move on, and let the value of the initiative collapse.
Gucci’s move into crypto shows that it pays to constantly push the envelope and play to win. What can other brands learn from the brand’s bold strategy?
The metaverse offers luxury brands exciting opportunities. It’s critical, however, to be extremely strategic and play to win, especially with NFTs.
Gen Zers value nothing more in brands than clear values. Hence, brand storytelling has become more critical than ever before.
With the moment of truth moving from the physical to the digital space, digital mastery is simply not optional anymore. It is the only way to grow in the metaverse.
Brand storytelling is one of the most challenging tasks for any brand today. So how does Gucci nail it time and time again?
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