Ad Nut
Sep 24, 2020

Maybe what you really want is better sleep, brilliant Ikea campaign suggests

Maybe energy drinks, sleeping pills and anti-aging creams aren't the answer, says new work from Mother London.

Maybe what you really want is better sleep, brilliant Ikea campaign suggests

Ad Nut doesn't show you work from outside Asia too often, but sometimes a campaign is just too brilliant not to share. And that's certainly the case here.

Apart from the great concept, Ad Nut is super impressed that these images aren't computer trickery: You're looking at actual-sized Ikea items alongside outsized props.

The 'Tomorrow starts tonight' campaign, through Mother London, is running in press and out-of-home in the UK and Ireland. According to Campaign UK (where Ad Nut first saw this), photographer Amy Currell shot the images in camera using large-scale models designed by Andy Knight Ltd. You can see the full credit list on Campaign UK

Enlarge and enjoy:

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.



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