Ad Nut doesn't show you work from outside Asia too often, but sometimes a campaign is just too brilliant not to share. And that's certainly the case here.
Apart from the great concept, Ad Nut is super impressed that these images aren't computer trickery: You're looking at actual-sized Ikea items alongside outsized props.
The 'Tomorrow starts tonight' campaign, through Mother London, is running in press and out-of-home in the UK and Ireland. According to Campaign UK (where Ad Nut first saw this), photographer Amy Currell shot the images in camera using large-scale models designed by Andy Knight Ltd. You can see the full credit list on Campaign UK.
Enlarge and enjoy:
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