KUALA LUMPUR - Leo Burnett & Arc Singapore have been appointed as the brand and digital agency-of-record for Max Factor, which just launched in Malaysia.
Max Factor, a brand under Procter & Gamble, will be distributed locally by Star Asia Malaysia.
Malaysia became the 75th market worldwide for the Max Factor brand with a star-studded launch event featuring celebrities such as Melissa Indot, Mizz Nina and Jay Menon at Luna Bar in Menara Pan Global.
Fabio Stefani, Max Factor director for Asia said that Max Factor will inspire Malaysian women to realise their own personal beauty to the fullest.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
.png&h=268&w=401&q=100&v=20170226&c=1)
The short film follows a boy on a whimsical journey with his parents to promote a series of new family packages.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
EXCLUSIVE: "Progress isn't a solo act," says global brand director Sean O'Donnell, as he explains the strategy behind Tiger's new 'You Never Roar Alone' campaign that's reshaping the brand for a new generation.
Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)