Coty Group has modified its development strategy and re-positioned its brands with the aim of expanding its business in China to generate 10 percent of global sales.
KUALA LUMPUR - Leo Burnett & Arc Singapore have been appointed as the brand and digital agency-of-record for Max Factor, which just launched in Malaysia.
GLOBAL - FMCG giant Procter & Gamble (P&G) has announced plans to use sugarcane-derived plastic on selected packaging for its Pantene Pro-V, Covergirl and Max Factor brands to increase its sustainability credentials.
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