Playing in the same space as Hootsuite, San Francisco-based MavSocial aims to have an edge by supporting content creation as well as management.
The platform currently enables its clients to manage digital content, create social media marketing campaigns and to publish in social media networks including Facebook, Twitter, LinkedIn, YouTube, Tumblr and Chinese networks such as Sina Weibo, YouKu and Ren Ren. in Asia, it has offices in Singapore and Hong Kong.
The deal with Getty adds to the platform's pre-existing access to Shutterstock-owned, BigStock's images which gain MavSocial users access to images at a highly reduced rate.
“If companies are to succeed in social media they need to leverage the power of strong images,” said Matthew Holden, founder and CEO of MavSocial. “Every single picture-based social media post must instantly grab and hold a viewer's attention. Having Getty Images available within our software platform ensures that our clients can make demonstrable and long-lasting impression with their followers.”