content marketing

Premium
Key do's and don'ts of content marketing
Premium
Nov 7, 2018

Key do's and don'ts of content marketing

IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.

Premium
Photos: China Innovation Summit 2018, Guangzhou
Premium
Nov 2, 2018

Photos: China Innovation Summit 2018, Guangzhou

94 senior delegates from notable companies including Loreal, Cathay Pacific, Chow Sang Sang, Folli Follie, Lee Kum Kee, P&G, Huawei, BYD, attended Campaign's third China Innovation summit yesterday in Guangzhou, with the turnout consisting of approximately 57% brands, 30% agencies, and 13% service providers.

Premium
Innovation in content marketing doesn't happen by chance in China
Premium
Nov 2, 2018

Innovation in content marketing doesn't happen by chance in China

Effective content marketing takes a concerted effort, according to speakers at Campaign's third China Innovation summit yesterday in Guangzhou.

Premium
Chances are, your brand isn’t ready for WeChat 4.0
Premium
Jun 25, 2018

Chances are, your brand isn’t ready for WeChat 4.0

Brands and their agency counterparts need to keep pace with WeChat’s evolving digital ecosystem. Here's what the latest changes mean and how to make the most of them.

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins