content marketing
Unilever ramps up Philippines beauty site with Green Park Content
The FMCG maker extends its brand publishing efforts with BeautyHub.PH.
How brands are driving conversations to make a difference
Seven strategies from brands leading the conversation on Twitter in Asia Pacific.
Getty Images: search spikes for ‘panic buying’, 'coronavirus' and ‘flatten the curve’
Sign up for Getty Images' upcoming webinar to glean insights into visual strategies in the financial services sector during COVID-19.
iQIYI: combining AI & creativity to tell stories
Since its founding in 2010, the Chinese video online platform has managed to build and sustain its identity in a highly crowded space. Now it’s helping brands do the same on its hit variety show Youth With You Season 2.
TikTionary: Video dictionary for a new generation
TikTok launches TikTionary, an ambitious effort to connect users from different cultural and language backgrounds.
TikTok: how to create effective UGC strategy?
Increasingly, brands are leveraging UGC for their marketing campaigns. But not all get it right. What is the most effective way to utilise UGC? How can brands communicate with their target audiences meaningfully? Akira Suzuki, head of X Design Center at TikTok Ads Japan, gives us a few tips.
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