content marketing

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Watch: DBS marketing chief on immersive content
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Mar 14, 2019

Watch: DBS marketing chief on immersive content

Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.

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Bad ads disguised as content undermine trust: Dow Jones revenue chief
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Feb 28, 2019

Bad ads disguised as content undermine trust: Dow Jones revenue chief

Ahead of his appearance at Campaign360, Dow Jones' new global chief revenue officer Josh Stinchcomb discusses innovating on custom content, shiny new ad tech tools and navigating changing audience habits.

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Key do's and don'ts of content marketing
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Nov 7, 2018

Key do's and don'ts of content marketing

IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.

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Photos: China Innovation Summit 2018, Guangzhou
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Nov 2, 2018

Photos: China Innovation Summit 2018, Guangzhou

94 senior delegates from notable companies including Loreal, Cathay Pacific, Chow Sang Sang, Folli Follie, Lee Kum Kee, P&G, Huawei, BYD, attended Campaign's third China Innovation summit yesterday in Guangzhou, with the turnout consisting of approximately 57% brands, 30% agencies, and 13% service providers.

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