Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.
Ahead of his appearance at Campaign360, Dow Jones' new global chief revenue officer Josh Stinchcomb discusses innovating on custom content, shiny new ad tech tools and navigating changing audience habits.
IAB Southeast Asia and India's content committee explains how to avoid both common and lesser known marketing mistakes.
94 senior delegates from notable companies including Loreal, Cathay Pacific, Chow Sang Sang, Folli Follie, Lee Kum Kee, P&G, Huawei, BYD, attended Campaign's third China Innovation summit yesterday in Guangzhou, with the turnout consisting of approximately 57% brands, 30% agencies, and 13% service providers.
Effective content marketing takes a concerted effort, according to speakers at Campaign's third China Innovation summit yesterday in Guangzhou.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins