Macau's Cotai Strip kicks off launch campaign

Developed by OgilvyOne Hong Kong and OMD, the campaign promotes the new Plaza Casino, which is located at the new Four Seasons Hotel next to the Venetian Macao.

The campaign also includes TV and outdoor work for Zaia, the new Cirque Du Soleil act which is debuting at a purpose-built theater at the Venetian.
The Plaza Casino campaign sees several newspaper front pages wrapped with the print and advertorial advertisements.

“The ad campaign is not specifically for the casino but to promote the Cotai Strip as the ‘entertainment Capital for Asia’,” said OgilvyOne HK MD Sean Rach. “It will be used throughout Q4 of this year, though at this point is not intended for use in China.”