London-based brand innovation agency northandsouth launches in Singapore

The new office, which was launched two weeks ago with three employees, will be the regional hub for Asia to help Northandsouth build on its increasing project work in Southeast Asia. It also has offices in Amsterdam and Australia.

The agency said it uses the concept of ‘provocative creativity’ to develop the commercial potential of brands, help clients identify opportunities, craft consumer propositions, and present ideas to consumers as real, believable products.

Among its global clients are Heineken, FrieslandCampina, Philips and Sara Lee.

Nick Verebelyi will be heading up the Asia offering at Northandsouth, while partner at AccelerAsia, Arnout Mostert, will be responsible for the agency’s business development.

“We’ve been working in the region for a number of years and feel now is the right time to set up our Singapore offer," said Verebelyi. "In Arnout Mostert, we have found someone who not only has the entrepreneurial drive to help us grow, but also the brand strategy background to help us deliver outstanding solutions for our clients.” 

Singapore-based incubator and accelerator company AccelerAsia specialises in helping brands grow in Southeast Asia.

“We are certain there are plenty of clients who will benefit from working with these innovation specialists, and we look forward to a long and fruitful relationship,” Mostert said.

Richard Rees, founder of Northandsouth, said. “We try to avoid the simple ‘what do you want’ type of questioning with consumers. For us it’s a more straightforward ‘would you buy this?’ Unsurprisingly the response is equally straightforward, and usually brutally honest, be it positive or negative.”