Staff Reporters
Jan 31, 2011

LinkedIn ad revenue revealed to be US$51m in IPO filing

GLOBAL - LinkedIn, the privately-owned business networking site, has revealed it made ad revenues of US$51.3m in the first nine months of 2010 in a filing for an IPO, which could see it raise up to US$175m.

Linked In files for an IPO
Linked In files for an IPO

The company, in a filing, yesterday said, "We believe that our members and the enterprises and professional organisations that use our platform are only beginning to leverage the power and potential of our network and its underlying database of professional information."

In the nine months ended 30 September 2010, net revenue increased by 100 per cent to US$161.4 million and pre-tax income swung from US$3 million in the red to US$12.2 million in the black.

Marketing solutions, which includes its revenue from advertising on the site, generated US$51.3 million in the nine months ended 30 September 2010, up from US$23.8 million in the same period a year earlier.

Recruitment is the dominant income stream, generating sales of US$65.9 million, while premium subscriptions pulled in US$44.1 million.

The LinkedIn website launched in 2003 and claims to now have more than 90 million members worldwide, with one new member joining every second. It is available in over 200 countries, with 40 per cent of its members in the US.

In September last year it appointed former CBS Outdoor International chief executive, Clive Punter, to the newly created role of managing director of marketing solutions across EMEA.

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

1 hour ago

Arthur Sadoun calls for ‘different approach’ at ...

Publicis CEO says Lions festival should not just be about 'AI theory' or 'celebrating creativity for its own sake', given the toughest conditions since the pandemic.

19 hours ago

Japan drives Dentsu’s modest Q1 growth, APAC and ...

CXM struggles with double-digit declines globally, while media services provide steady growth.

23 hours ago

Publicis dominates latest global new-business media ...

Publicis Collective has leapt into the lead for May, following its win of Coca-Cola's business in North America, while 13 new agencies join the top 20.