Advertiser appetite dampened in Q2 as macroeconomic challenges met uncertainty over Elon Musk’s deal to purchase the social media company.
Video giant impacted by the war in Ukraine and continued headwinds in direct response advertising caused by Apple’s privacy crackdown.
Shares rise after results confound expectations; ad revenue increases by 30%.
Mobile ad growth and cyclical events like Olympics and FIFA are main drivers of an upbeat global outlook
China records the highest growth in the online ad market.
GLOBAL - Growing online advertising revenue are supporting the financial earnings of seach and social media giants Google and Facebook in the second quarter.
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