Omar Oakes
Feb 1, 2019

Facebook: Not such a bad year after all

Shares rise after results confound expectations; ad revenue increases by 30%.

Facebook shares jumped 12% in trading following a strong set of 2018 figures for the social media giant, including a 38% increase in annual ad revenue.

The company posted $55 billion in ad revenue last year, making up nearly all of Facebook’s total income. For the fourth quarter ending 31 December, ad revenue was up 30% to $16.6 billion.

This was all despite a year in which Facebook was embroiled in...

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