Preeti Hoon
Mar 28, 2024

'Why should I worry about benchmarking against anybody else?': SK Swamy on IPOs, expansions, and exceeding expectations

Exclusive: Marketing agency R K Swamy's chairman and MD Srinivasan Swamy delves into the details of the company's pioneering IPO listing in India, and why he's focused on where to invest next in tech.

R K Swamy Limited recently opened its Initial Public Offering (IPO) and created history by becoming the first homegrown integrated marketing services group to get listed on the Bombay Stock Exchange (BSE) in India.

Just over two weeks since its listing, the company is actively implementing its strategic plans. These include launching a digital video content production studio, expanding its market research and data teams, and funding vital capital expenditures.

R K Swamy was set up in Chennai (erstwhile Madras) in 1973. The 50-year-old outfit was the brainchild of the legendary R K Swamy, father to Srinivasan Swamy and Narasimhan Krishnaswamy (Shekar Swamy), group CEO And whole time director, R K Swamy Ltd. The full-service global agency BBDO made a strategic investment in the company in 1990, but exited in 2022. R K Swamy presently offers creative, media, data analytics and market research services.

On Tuesday (March 26), the firm announced a 17.8% increase in its consolidated net profit, reaching Rs 5.61 crore for the quarter ending December 2023, up from Rs 4.76 crore in the same quarter the previous year. Despite this profit growth, its revenue from operations fell by 5.5% to Rs 72.13 crore in the December quarter, compared to Rs 76.33 crore in the same quarter of the previous fiscal year.

Campaign India spoke with chairman and managing director Srinivasan Swamy, also known as Sundar Swamy, to discuss the six-year journey to the IPO, the external agencies that assisted in overcoming delays, the IPO's reception, and whether it has met the team's expectations. Swamy also outlines the company's focus on technological advancements and the discipline required, as it transitions to a public entity.


Campaign India

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