Developed by MRM Worldwide Thailand, the augmented reality medium was chosen to allow consumers to enjoy the visual experience of watching an LG Infinia on their computer screens.
To complement the AR awareness drive, an online campaign was also introduced and banners were placed in various popular websites in different categories.
The campaign can be seen on mass channels such as www.manager.co.th and www.bangkokpost.com, which are news portal in both Thai and English.
A portal, www.lg.com/th/infinia, was also created to promote the Infinia line.
Credits:
Project LG Infinia
Client LG Electronics Thailand
Creative agency MRM Worldwide
Executive creative director Saharath Sawadatikom
Art director Narong Ngamputtarawarakun
Copywriter Rungroj Preechapakdee
Digital planning director Chawana Praesrisakul
Senior account manager Maas Virajoti
Account executive Nutcha Mauthorn
Exposure Online
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