May 26, 2022

Samsung’s new fridge ad is one for the obsessionists

In an ambitious South Korean campaign by Cheil, Samsung takes it up a notch from the standard template for a fridge ad.

Dec 7, 2021

Samsung names new CEOs, merges mobile and electronics

This is the most significant leadership shuffle at the consumer electronics giant since 2017.

Jul 4, 2018

Samsung CMO vies to make her brand more human than Apple

Younghee Lee’s efforts to humanise Samsung aim at positioning the brand as warm, “open” and “democratic”, in contrast to Apple’s stark “dictated” and “elitist” approach to technology.

Jan 12, 2017

The 7 most useless tech products of CES 2017

Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation.

Oct 17, 2016

Sony looks for new PR support in APAC

Technology company and its subsidiary put out tenders for PR services in the region.

Jan 12, 2016

CES: Plug into the connect economy

Seton Vermaak of Razorfish Hong Kong writes that marketers cannot afford to ignore the connectivity trend, even if the latest odd innovations at CES seem like blue-sky thinking.