electronics

Jul 4, 2018

Samsung CMO vies to make her brand more human than Apple

Younghee Lee’s efforts to humanise Samsung aim at positioning the brand as warm, “open” and “democratic”, in contrast to Apple’s stark “dictated” and “elitist” approach to technology.

Jan 12, 2017

The 7 most useless tech products of CES 2017

Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation.

Oct 17, 2016

Sony looks for new PR support in APAC

Technology company and its subsidiary put out tenders for PR services in the region.

Jan 12, 2016

CES: Plug into the connect economy

Seton Vermaak of Razorfish Hong Kong writes that marketers cannot afford to ignore the connectivity trend, even if the latest odd innovations at CES seem like blue-sky thinking.

Jan 12, 2016

The 7 CES products marketers need to know about

Campaign US asked media and tech experts which products from Vegas they would be talking to their clients about this week.

Jan 12, 2016

What happens In Vegas stays in Vegas (except for CES innovations)

When it comes to the annual Consumer Electronics Show, what happens in Vegas can be a window to the world in the future, writes Ranga Somanathan of SMG.