Younghee Lee’s efforts to humanise Samsung aim at positioning the brand as warm, “open” and “democratic”, in contrast to Apple’s stark “dictated” and “elitist” approach to technology.
Smart toasters, shoes that can vacuum your floor and men's underwear that protects their swimmers from radiation.
Technology company and its subsidiary put out tenders for PR services in the region.
Seton Vermaak of Razorfish Hong Kong writes that marketers cannot afford to ignore the connectivity trend, even if the latest odd innovations at CES seem like blue-sky thinking.
Campaign US asked media and tech experts which products from Vegas they would be talking to their clients about this week.
When it comes to the annual Consumer Electronics Show, what happens in Vegas can be a window to the world in the future, writes Ranga Somanathan of SMG.
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