Seton Vermaak
Jan 12, 2016

CES: Plug into the connect economy

Seton Vermaak of Razorfish Hong Kong writes that marketers cannot afford to ignore the connectivity trend, even if the latest odd innovations at CES seem like blue-sky thinking.

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At CES 2016, connectivity was an outstanding theme that CMOs and CTOs must get their heads around to see significant success over the coming years. Almost every industry is set to be impacted by this trendthe connected car is shaking up the automotive industry, drones are impacting the logistics sector, our homes are becoming more connected, retail is being revolutionised with endless connectivity innovations, and our health and wellbeing will be vastly improved by...

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