Benjamin Li
Dec 3, 2010

LG calls creative agency pitch in Taiwan

TAIPEI - LG has called a creative agency pitch in Taiwan which ADK, Bates141 and BBDO are believed to have joined.

LG calls creative pitch in Taiwan
LG calls creative pitch in Taiwan

Y&R currently works with the client.

Leo Burnett was also appointed to the account last year but confirmed they have recently pulled out due to a global conflict with current client Samsung, despite not holding the account in Taiwan.

According to sources this is one of the biggest pitches in Taiwan this year.

Agencies involved have already completed their pitch presentations and the result is expected to come out next week.

In June, LG appointed Sandeep Khanna as corporate marketing director for Asia.

Source:
Campaign China

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