Lessons from the 'proud Japanese' poster furore

The level of interest in a six-year-old poster offers food for thought for communicators in Japan.

In the social media age, nothing ever really dies. A poster from 2011 by the Jinja Honcho, a Shinto association, has been stirring controversy on Twitter for weeks after someone tweeted an image of it in April. The poster, which promotes patriotism by celebrating being Japanese, is apparently still on display in various locations around Kyoto. It has drawn scornful comments from many Japanese observers, with some deriding it for carrying an outdated and even dangerous sense of...

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