getty images

Aug 25, 2020

Brands face tough race to adequately represent Asian cultures: Getty Images research

For 84% of APAC consumers, seeing people of diverse backgrounds isn’t enough. They expect companies to do a better job of capturing people’s true lifestyles and cultures.

May 21, 2019

Can better stock pictures eliminate stereotypes?

Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.

Apr 17, 2018

Getty Images: Picture trends vary with country economics

As Getty presents its three creative trends for 2018 to a Hong Kong audience, senior creative director Masaaki Kobayashi discusses their relevance in Asia.

Feb 11, 2018

Google inks partnership with Getty Images, implements copyright disclaimers

Google has agreed to a partnership that will bind it to behave responsibly towards content creators.

Jan 17, 2018

'Masculinity undone' and 'conceptual realism': Getty Images' visual trends

Multiculturalism, LGBTQ representation and mental health awareness are the global search terms posting the sharpest increases from brand and agency customers of Getty Images.