For 84% of APAC consumers, seeing people of diverse backgrounds isn’t enough. They expect companies to do a better job of capturing people’s true lifestyles and cultures.
Sign up for Getty Images' upcoming webinar to glean insights into visual strategies in the financial services sector during COVID-19.
Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.
As Getty presents its three creative trends for 2018 to a Hong Kong audience, senior creative director Masaaki Kobayashi discusses their relevance in Asia.
Google has agreed to a partnership that will bind it to behave responsibly towards content creators.
Multiculturalism, LGBTQ representation and mental health awareness are the global search terms posting the sharpest increases from brand and agency customers of Getty Images.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins