Alex Khan
Jun 26, 2017

Length, buffers and control: the rights and wrongs of mobile video ads

AOL’s Alex Khan suggests mobile video advertising should be bigger than it is. A recent report highlights the need to improve the experience for viewers and provides useful pointers for ad buyers and creatives.

Alex Khan

There’s no doubt that digital video is having a profound effect on the advertising market, none more so than in southeast Asia. Here are a few simple factors to consider from AOL’s latest State of the Video Industry report

83 percent of online users in the region watch online video every day, well ahead of countries like Australia where it’s 65 percent or the UK 71 percent.

Whilst we...

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