Emily Tan
Feb 21, 2017

Mobile video increases pressure to make your point quickly

Advertisers have less than a minute to make their point via video, after which viewership drops off dramatically, finds AOL.

Residents of Southeast Asia are far less patient than their worldwide counterparts when it comes to video, with only 47 percent in SEA sitting still on a daily basis for a video that's less than a minute long, finds research by AOL. In the US, 59 percent are willing to watch videos of a minute or less daily, while a third of Brits are willing to watch videos of up to five minutes daily.

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