Mark Rabkin
Jul 18, 2017

Facebook's guide to video advertising in the mobile age

Mark Rabkin at Facebook explains why there’s a whole new playbook for mobile ads, and also how to get the best out of them.

The most important thing to remember about video advertising in the mobile era is this smartphones are not tiny televisions. Just as TV wasn't visual radio and radio wasn't an audible newspaper, mobile must be recognised for what it is a new medium that demands new content grounded in experiences that are native to the platform like speed, choice and relevance.  

The golden age of TV advertising flourished when creative masters embraced the...

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