Nick Erskine-Shaw
Nov 23, 2017

Get a bigger bang for your video buck

The rapid rise of online video and the growth of new digital marketing technologies has made budgeting more complicated, writes Nick Erskine-Shaw of 90 Seconds.

Nick Erskine-Shaw

The growth of online video is well documented. But ICYMI global online video viewing is expected to rise 20% in 2017, according to media agency Zenith’s latest forecast. What’s more, the agency estimates that consumers are spending upwards of 47.4 minutes a day watching videos online. This is almost eight minutes more viewing time than 2016.

As a region, Southeast Asians are amongst the most fervent video consumers. An AOL report in 2017 found that...

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