David Blecken
Feb 24, 2011

Le Ann Maxima hires SPRG ahead of regional expansion

KUALA LUMPUR – Malaysian fashion brand Le Ann Maxima has appointed Strategic Public Relations Group (SPRG) for brand and corporate communications.

Le Ann Maxima hires SPRG ahead of regional expansion

The agency will support the ready-to-wear women's clothing brand in its preparations for a planned regional expansion drive.

Le Ann Maxima is owned by e-Maxim Fashion and has been in operation for 10 years. It is aimed predominantly at urban Asian women aged between 25 and 35.

The company currently operates nine boutiques in Malaysia, having just opened an outlet at 1 Mont Kiara, a prominent retail destination in the Klang Valley.

According to reports, it is looking to expand the franchise to Indonesia, Singapore and Thailand.

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