Byravee Iyer
Mar 27, 2015

Lazada finalises agency roster for Southeast Asia

SINGAPORE - Following a pitch launched last year, ecommerce company Lazada has selected UM, ZenithOptimedia and Mindshare as its media planning and buying agencies in Southeast Asia.

Lazada picked UM, ZenitOptimedia and Mindshare as its agenciess
Lazada picked UM, ZenitOptimedia and Mindshare as its agenciess

UM Singapore will manage media duties in Singapore, while ZenithOptimedia is tasked with media planning and buying in Malaysia and Vietnam. Mindshare is believed to have won the business in Indonesia.

This is the first time Lazada will be working with external agencies, a source said. The Singapore business was won earlier in the year, while the other regions were finalised late last year. Campaign could not confirm the names of the agencies that participated in the pitch.

The move comes as Southeast’s ecommerce market is poised to explode. Currently just 0.2 per cent of retail sales are made online, but a 2014 UBS report estimate the market will balloon five-fold in the next five years. Lazada is naturally keen to grow user growth. The company saw volume growth growth touch $70 million in December 2014 alone, with 40 million unique visitors that month. 

“Lazada is one of the pioneering ecommerce brands in the region,” said Martell Hardenberg CEO of Lazada Singapore. “We have ambitious growth plans and look forward to UM’s contribution in our journey ahead.”

UM Singapore’s MD Pat Lim said Lazada has grown rapidly in the region and has attained a great reputation for its service and products.

Launched in March 2012, Lazada has grown rapidly to include over 4,000 employees across Southeast Asia. The company has an online footprint of more than four million daily visits to its websites.

 

Related Articles

Just Published

19 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

19 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

19 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

20 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.