Today, as the world marvels at the overheated orgy of consumerism that is Singles Day, McCann Worldgroup Singapore, Singapore's Community Chest and Lazada are trying to get people to pause and think about those in need in their communities.
Lazada has set aside real estate on its e-commerce site for a fundraising campaign that will invite shoppers not only today but also on Black Friday, Cyber Monday, 12.12 and Christmas to add a donation to their shopping carts.
The effort aims to raise funds for more than 80 social-service agencies that provide more than 200 critical social services for adults with disabilities, children with special needs, at-risk young people, families, vulnerable seniors and people with mental-health conditions.
The initiative's website asks shoppers to "add a new story" to the lives of those in need by buying one of six 'gift boxes'—really just monetary donations of varying sizes. The site has short films and information to help shoppers better understand the impact their donations will have.
Group Account Director: Fathrul Fazakir
Senior Account Manager: Natalie Oh
Account Executive: Jerome Tan
Creative Director: Alfred Wee
Senior Art Director: Adrian Loo
Art Director: Ketian Ng
Copywriter: Sobbina Yap / Isabel Servando
eCommerce Partner: Lazada Group
Media Agency: IPG Mediabrands (UM Singapore)
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