Ad Nut
Nov 11, 2019

Lazada encourages shoppers to add community donations to their Singles Day carts

Initiative with McCann Worldgroup and Community Chest will continue through all the season's shopping festivals.

Lazada encourages shoppers to add community donations to their Singles Day carts

Today, as the world marvels at the overheated orgy of consumerism that is Singles Day, McCann Worldgroup Singapore, Singapore's Community Chest and Lazada are trying to get people to pause and think about those in need in their communities.

Lazada has set aside real estate on its e-commerce site for a fundraising campaign that will invite shoppers not only today but also on Black Friday, Cyber Monday, 12.12 and Christmas to add a donation to their shopping carts. 

The effort aims to raise funds for more than 80 social-service agencies that provide more than 200 critical social services for adults with disabilities, children with special needs, at-risk young people, families, vulnerable seniors and people with mental-health conditions.

The initiative's website asks shoppers to "add a new story" to the lives of those in need by buying one of six 'gift boxes'—really just monetary donations of varying sizes. The site has short films and information to help shoppers better understand the impact their donations will have. 


Group Account Director: Fathrul Fazakir
Senior Account Manager: Natalie Oh
Account Executive: Jerome Tan
Creative Director: Alfred Wee
Senior Art Director: Adrian Loo
Art Director: Ketian Ng
Copywriter: Sobbina Yap / Isabel Servando
eCommerce Partner: Lazada Group
Media Agency: IPG Mediabrands (UM Singapore)

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.


Related Articles

Just Published

4 hours ago

Mediabrands, R&CPMK launch tool to integrate brands ...

UpstreamPOP helps brands identify the next big TV show or feature film and helps them broker brand integration deals.

4 hours ago

Ogilvy PR ups Rahul Titus to new global role

Agency has promoted UK and EMEA head of influence to the new role of global head of influence.

4 hours ago

FleishmanHillard’s head of influence fuels outrage ...

TikTok creator Rob Mayhew posted a sketch on LinkedIn yesterday calling out the hypocrisy of agencies working with fossil fuel clients, which now has over 100,000 views.

5 hours ago

Indian athlete Dutee Chand and girlfriend wear ...

A campaign titled #WearYourPride was launched to encourage the LGBTQ+ community to stop running away from themselves and to celebrate equal rights for all genders.