double 11
Singles' Day 2023: From KOLs to trust, the changing dynamics of consumer choices
Rationality eclipses impulse buys, prompting brands to wage a fierce platform war for customer loyalty.
L’Oréal handles pricing controversy in China following Double-11 promise
The brand faced an uproar from consumers and top KOLs over what appeared to be a broken pricing promise. Its response, perceived by most as reasonable, has defused the situation.
Constancy and change: How the 11.11 global shopping festival is evolving
With input from China ecommerce experts, we look at the global shopping festival's new additions this year, the challenges brands face, such as consumer fatigue and loss of third-party data, and future opportunities including virtual products.
Alibaba touts $56 billion in sales after 30 minutes of Singles Day
Thirteen brands surpassed US$150 million in sales by 12:35 am on Singles Day, according to Alibaba. Also, see Katy Perry's "appearance" and a new fleet of autonomous delivery robot vehicles.
100 brands sell RMB 100 million in first 111 minutes of Singles Day sales: Alibaba
Cartier's first-ever livestream attracts 770,000 viewers, and imported products including coffee beans and camel milk see high demand as the festival officially kicks off.
Average spend by Singles Day shoppers could slow: Bain
Even as shoppers in China's lower-tier cities increase their spending, brands face the prospect of slimmer average billing from consumers there, compared to their metro counterparts.
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