double 11

Nov 11, 2020

Alibaba touts $56 billion in sales after 30 minutes of Singles Day

Thirteen brands surpassed US$150 million in sales by 12:35 am on Singles Day, according to Alibaba. Also, see Katy Perry's "appearance" and a new fleet of autonomous delivery robot vehicles.

Nov 2, 2020

100 brands sell RMB 100 million in first 111 minutes of Singles Day sales: Alibaba

Cartier's first-ever livestream attracts 770,000 viewers, and imported products including coffee beans and camel milk see high demand as the festival officially kicks off.

Oct 27, 2020

Average spend by Singles Day shoppers could slow: Bain

Even as shoppers in China's lower-tier cities increase their spending, brands face the prospect of slimmer average billing from consumers there, compared to their metro counterparts.

Nov 11, 2019

Lazada encourages shoppers to add community donations to their Singles Day carts

Initiative with McCann Worldgroup and Community Chest will continue through all the season's shopping festivals.

Nov 8, 2019

By the numbers: A surplus of Singles' Day stats

500 million. 37 billion. 760 million. Alibaba's Singles' Day sure generates a lot of numbers. We've sorted through the deluge to curate this list of the most interesting double-11 stats. If you want to sound smart come Monday, start here.

Nov 8, 2019

How Master Kong, Mars Wrigley, Shiseido and others prepared for Singles Day 2019

Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.