double 11

Nov 11, 2019

Lazada encourages shoppers to add community donations to their Singles Day carts

Initiative with McCann Worldgroup and Community Chest will continue through all the season's shopping festivals.

Nov 8, 2019

By the numbers: A surplus of Singles' Day stats

500 million. 37 billion. 760 million. Alibaba's Singles' Day sure generates a lot of numbers. We've sorted through the deluge to curate this list of the most interesting double-11 stats. If you want to sound smart come Monday, start here.

Nov 8, 2019

How Master Kong, Mars Wrigley, Shiseido and others prepared for Singles Day 2019

Marketers from major companies reveal how the Double 11 sales spectacular drives their product optimisation, e-commerce and marketing investments, in some cases throughout the year.

Nov 6, 2019

11.11: Experts decipher the major changes for 2019

Live KOL broadcasts, data-driven understanding of consumers, customisation and product upgrades represent the major changes in this year's Double 11 event.

May 14, 2018

Curing the Double 11 hangover

Totem's latest study lays out the challenges facing brands during the blockbuster shopping festival and the fragmented social media platforms in China.

Dec 1, 2017

Is New Year's Eve an underappreciated opportunity for reaching China's Gen Z?

A report from Tencent QQ Ads sheds light on what Chinese Gen-Z consumers talked about during the Singles Day period.