Staff Reporters
Mar 15, 2021

Lazada announces concert with NCT Dream, Katy Perry

A livestreamed March 26 concert featuring the Korean boy band and American singer will count down to the midnight launch of the brand's ninth anniversary sale.

Lazada announces concert with NCT Dream, Katy Perry

Ecommerce platform Lazada has announced that it will stream a 'virtual concert' featuring Korean group NCT Dream and American singer-songwriter Katy Perry live across six markets on March 26.

The event, billed as a "Shoppertainment-packed Lazada Super Party concert" kicks off the brand's ninth anniversary celebrations. The concert will serve as a countdown to Lazada’s 'Surprise Birthday Sale' event, which starts at midnight on March 27. Consumers in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam will be able to see the concert via Lazada’s in-app livestream channel LazLive, as well as local broadcasting networks and social media platforms.

The concert will be themed around celebrating ‘everyday heroes’: frontline essential workers as well as community individuals. Other performers include Agnez Mo, Raisa and 3 Diva from Indonesia; Haqiem Rusli and Ismail Izzani from Malaysia; Mimiyuuuh and Alden Richards from the Philippines; Jasmine Sokko and Nathan Hartono from Singapore; “Bella” Ranee Campen and Da Endorphine from Thailand; and Ha Anh Tuan, Tran Thanh and Den from Vietnam. The brand has created a Spotify playlist as a preview.

Related Articles

Just Published

1 day ago

How to prepare for hybrid commerce: Chinese ...

As consumers seamlessly hop between physical and online, brands are expected to provide real-time stock information and personalised experiences across all of their touchpoints. But they must demonstrate a value exchange to consumers to collect the data they need.

1 day ago

Data shows brands don’t need social media accounts ...

Data from a Jing Daily report shows that luxury brands no longer rely on their own social media accounts in China with more engagement relying on KOLs.

1 day ago

Apple debuts 2022 Chinese New Year film (clear some ...

The company's offering for this year is a 23-minute epic—shot on iPhones—about the making of an epic film within the film, also shot on iPhones.

1 day ago

How women’s health brands communicate on social ...

Female founders of women’s health brands say censorship makes it challenging to properly address women’s concerns.