Data Analysis
Feb 21, 2008

Korea Adwatch

Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.

Korea Adwatch
Position Brand Agency/TV Buyer Percentage
1 Hi Mart   Communication Will/Communication Will 78%
2 Raemian   Cheil Communication/Cheil Communication 77%
3 SK Telecom T Live   TBWAKorea/TBWAKorea 76%
4 KB Bank   Diamond Ad/Diamond ad 70%
5= NongHyunp   Phoenix Communications/Phoenix Communications 67%
5= S Oil   Cheil Communication/Cheil Communication 67%
7= Lotte Card   Daehong Ad/Daehong Ad 66%
7= Sky   TBWAKorea/TBWAKorea 66%
9= SK Telecom T Plan   TBWAKorea/TBWAKorea 63%
9= LG Dios   LG Ad/LG Ad 63%
9= Keb Bank   LG Ad/LG Ad 63%
12 SHOW   Cheil Communication/Cheil Communication 61%
Source:
Campaign Asia

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