Olivia Parker
Nov 26, 2018

Is it time to stop hating the procurement department?

They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.

A word cloud of the phrases most commonly associated with marketing procurement services might quite likely feature “doomed”, “off to the tower” and “bad reputation” writ large. 

Procurement’s delicate relationship with both agencies and marketers means they’ve typically been no-one’s best friend  and this doesn't appear to be changing.

“We’re confronting two different types of populations,” explains Olivier Levy, managing director of Dragon Sourcing, a procurement services provider covering a...

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