procurement
The war for talent versus procurement of design
When the creative talent crunch comes up against procurement pressures, the carnage hurts everyone. Design Bridge's ECD has ideas on how agencies can defend themselves—and future generations.
A word to brand procurement chiefs: you get what you pay for
Clients have the potential to create a virtuous circle when they invest properly in their agency partners.
Grueling pitch conditions to stay until marketers shift disrespectful power dynamic
The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.
The finance and marketing therapy session
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.
New Kantar/Campaign research to shed light on the agency vs in-housing debate in APAC
Asia-Pacific business of marketing survey to be presented at Campaign360 next week in Singapore.
Is it time to stop hating the procurement department?
They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.
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