When the creative talent crunch comes up against procurement pressures, the carnage hurts everyone. Design Bridge's ECD has ideas on how agencies can defend themselves—and future generations.
Clients have the potential to create a virtuous circle when they invest properly in their agency partners.
The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.
Asia-Pacific business of marketing survey to be presented at Campaign360 next week in Singapore.
They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.
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