The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.
Asia-Pacific business of marketing survey to be presented at Campaign360 next week in Singapore.
They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.
An imagined post-pitch press conference, based on real-life examples, is perhaps too painful to laugh at.
How can event professionals best navigate the new purchasing environment?
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