Apr 2, 2024

Brand marketing procurement teams unhappy with their KPIs: WFA study

TOP OF THE CHARTS: People who set targets in organisations often lack a comprehensive understanding of marketing, which amplifies the divisions between procurement, marketing, and other departments within the company, according to a study by the WFA.

Nov 4, 2021

The war for talent versus procurement of design

When the creative talent crunch comes up against procurement pressures, the carnage hurts everyone. Design Bridge's ECD has ideas on how agencies can defend themselves—and future generations.

Jun 3, 2021

A word to brand procurement chiefs: you get what you pay for

Clients have the potential to create a virtuous circle when they invest properly in their agency partners.

Nov 24, 2019

Grueling pitch conditions to stay until marketers shift disrespectful power dynamic

The fact of the matter is the clients hold all the cards. They always have, says the CEO of Media Sherpas.

Mar 21, 2019

The finance and marketing therapy session

FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, procurement, consultancy and marketing weigh-in on how to best work with finance teams on business goals.

Feb 26, 2019

New Kantar/Campaign research to shed light on the agency vs in-housing debate in APAC

Asia-Pacific business of marketing survey to be presented at Campaign360 next week in Singapore.