David Blecken
Aug 7, 2018

Is a marketing degree really necessary?

Opinions are divided about the validity of modern marketing degrees. We explore what differentiates some of Asia's top courses and ask to what extent they help—or hinder—future industry professionals.

A building dubbed 'dim sum towers' at Nanyang Technological University (NTU) in Singapore

This article is part of a series about marketing education. Read more, including our latest article on whether marketing degrees make it easier to survive in an agency, at www.campaignasia.compremium.  

In a 2016 article published in Marketing Week, Mark Ritson, adjunct professor of marketing at Melbourne Business School, noted that many marketers who are seen or see themselves as “gurus” in their field have no formal qualifications in marketing.

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