David Blecken
Aug 13, 2018

Does a marketing degree make it easier to survive in an agency?

A foundation in the basics can help build an equal footing with clients, but more specific skills combined with the right personal qualities can go a lot further.

Is there more value in learning the fundamentals of marketing at university than on the job?

This article is part of a series about marketing education. Last week, we looked at Asia's top marketing schools to see what differentiates courses stay tuned for more on this subject. 

The advertising agency was once proudly held up as the last refuge of the chancer somewhere where rough diamonds could find comradeship and, hopefully, their true calling. Qualifications mattered little, although having been to a prestigious school didn’t hurt.

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