Gabey Goh
Jul 20, 2016

IPG Mediabrands appoints Scott McBride as APAC chief digital officer

Newly created role aimed at accelerating the network’s digital offering.

Scott McBride
Scott McBride

SINGAPORE - IPG Mediabrands has appointed Scott McBride as chief digital officer for APAC, effective 29 August. He is currently managing partner at Ogilvy & Mather Group, Hong Kong.

In the newly created position, McBride will drive innovation and adaptability of Mediabrands’ digital product to its key global and regional clients. 

He will eventually report directly to Terry Leigh, the recently announced CEO of IPG Mediabrands in Asia Pacific, who will be officially starting at the end of the year. In the interim, he will be reporting to Reg Davidson, CFO of IPG Mediabrands, Asia Pacific.

Based in Singapore, McBride will also be tasked with accelerating the network’s digital offering in areas of search (Reprise), social (Rally/Society), mobile (Ansible) and programmatic (Cadreon), while working with the account servicing and digital buying and activation teams for the UM and Initiative brands.

Davidson said McBride’s long-standing digital experience and multi-cultural exposure were “invaluable assets”.

McBride boasts more than 17 years of commercial marketing and business experience, with stints at Oceanseventy and Ogilvy & Mather, spanning the United Kingdom, Hong Kong and Malaysia.

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

1 day ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

1 day ago

Why it’s time we took Singaporean content creators ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content creation isn’t just Gen Z’s latest phase, but a viable career reshaping Asia’s marketing economy.

1 day ago

Changi Airport ropes in Aussie influencers to ...

A three-part video series sees Changi Airport positioning itself as the gateway for travellers to discover Southeast Asia’s rich food culture.