Faaez Samadi
Jun 10, 2019

Shuttlerock hires ex-IPG Mediabrands APAC digital chief

Scott McBride takes on global business role based in Singapore.

Scott McBride
Scott McBride

Mobile creative platform Shuttlerock today announced that Scott McBride, former Asia-Pacific chief digital officer at IPG Mediabrands, has joined as global chief business officer.

Responsible for leading global agency and brand relationships, and running Shuttlerock’s Asia operations, McBride brings 20 years’ agency experience across creative, media and digital to the mobile creative and technology firm.

He was at IPG Mediabrands for two years, and previously spent eight years with Ogilvy & Mather Group in APAC, first as general manager of OgilvyOne Malaysia and then as managing partner of Ogilvy Group Hong Kong and managing director of [email protected] Before moving to Asia, McBride founded and sold his own digital agency, Oceanseventy.

“I have been on the front lines of digital marketing since its inception, and I can clearly see the opportunity for Shuttlerock to offer agencies and brands a new breed of creative enablement,” he said.

“It takes a significant amount of financial investment, time and resources to produce a single piece of creative, and we have the ability to use that one still image or video to rapidly create dozens of new high-performing mobile video assets. Our goal is to help agencies and brands amplify their creative campaigns in a way that’s efficient and effective.”

Shuttlerock was founded in 2011 and is a Facebook and Instagram digital marketing partner, providing clients creative mobile campaigns and solutions. The company has offices in New York, Los Angeles, Austin, Berlin, Paris, Singapore, Tokyo and Nelson, New Zealand.

Related Articles

Just Published

2 hours ago

Performance marketing, is it really effective?

Following Airbnb's move to shift spend out of performance, five performance-marketing experts from across Asia-Pacific discuss where the brand may have gone wrong and argue the value of balancing performance with brand.

3 hours ago

DDB's hard-driving culture delivers wins, but at ...

AGENCY REPORT CARD: A dogged pursuit of pitches pays off in terms of new business, but our concerns about a lack of innovation and the network’s employee churn remain.

3 hours ago

Let’s call time on the masculinity of beer

It's no wonder many women don't feel beer is a drink for them when much of the sector's most famous advertising—including for AB InBev's brands—has been so geared towards men.

4 hours ago

Standard Chartered to use Dentsu Curate to drive ...

This win follows a pilot project across 30 markets using a made-in-APAC programmatic solution, which resulted in a more than twofold improvement in both campaign efficiency and video completion rate, according to the agency.