Rafe Ring
Dec 16, 2011

Innovation Insiders: Laura Ashton, VP of marketing at Philips

ASIA-PACIFIC - In his regular series that goes inside global companies making innovation central to how they do business, Rafe Ring, CMO of Global Insights Group, sits down with Laura Ashton, vice president of marketing, Asia-Pacific and Emerging Markets for Philips Lighting.

Over the next five years, Philips is expecting and preparing for increased competition as lighting shifts from analogue to digital’, and Asian-based low cost manufacturers enter the market with lighting products.  Laura Ashton is at the forefront of the battle to keep Philips ahead as the competition heats up. She is relying on innovation inside Philips.             

Rafe Ring You talk about the...

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