Rafe Ring
Oct 27, 2011

Innovation Insiders: Diageo's James Thompson

ASIA-PACIFIC - In his regular series that goes inside global companies making innovation central to how they do business, Rafe Ring, CMO of the Global Insights Group, sits down with James Thompson, regional marketing chief for the global alcohol giant, to talk innovation, Diageo style.

Rafe Ring Like the story of six blind men and the elephant, every company has a different take on innovation. How do you see innovation, and how critical it is from a strategic point of view for Diageo’s future growth

James Thompson Innovation has been a core part of Diageo’s strategy now for a good eight years. In North America we set up an innovation unit in 2002, and innovation is a core part of...

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