Ben Bold
Jul 25, 2019

In-housing continues to rise in popularity, but agencies can still expect growth

Despite in-housing surge, 40% of clients plan to spend more with agencies, study finds.

Use of in-housing is set to grow, with the vast majority 92% of chief marketing officers from around the world saying they plan to maintain or increase digital and programmatic capabilities internally, according to Dentsu Aegis Network.

Marketers' obsession with social media advertising and direct-to-platform relationships shows no sign of abating potentially at a cost for agencies with half 50% of CMOs planning to increase direct spending with the likes of Facebook, Google, Tencent...

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