Staff
Feb 26, 2019

New Kantar/Campaign research to shed light on the agency vs in-housing debate in APAC

Asia-Pacific business of marketing survey to be presented at Campaign360 next week in Singapore.

There’s been keen interest in recent US-based research showing record levels of advertisers steering marketing services in-house and away from agencies.

But the picture is less clear in Asia-Pacific, especially around the types of services brands prefer to trust to in-house teams and which services agencies can provide with better value.

This is where Campaign is aiming to add some clarity, with new industry research done in partnership with Kantar that...

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