John Harrington
Jan 11, 2019

Ikea seeks agency for new global PR account

The retailer is sounding out agencies for a new global corporate and consumer PR brief.

Around half a dozen agencies have been contacted to pitch for the account, with the world’s largest furniture retailer focused on consultancies with a global presence.

Annika Mohlin, media relations manager at Ikea parent company Ingka Group, told PRWeek in a statement We are excited about finding a new global agency and we hope to select our new partner within a few weeks.

Ikea currently uses a variety of agencies across...

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