Barry Lustig
Jan 11, 2017

If you want your agency to evolve, ask the right questions

Assuming that the incoming Trump administration doesn’t do anything too crazy, the top theme for agencies in Japan in 2017 will be internal transformation.

Barry Lustig

If we continue to ask ourselves the same questions, we’ll arrive at the same kind of answers. Our collective challenge for 2017 is to think more fundamentally.

Tactical solutions are no more likely to lead to increased competitiveness than they were last year. It’s time to take a different approach and start our discussions with some new questions. Here are a few that come to mind.

What are the simplest things...

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