Michael Heusner
Jan 8, 2020

IBM launches creative assessment tool

IBM's Advertising Accelerator will help advertisers and marketers better understand what creative elements resonate with their audiences.

IBM launches creative assessment tool

IBM has launched a new predictive solution aimed at finding the most optimal combination of creative elements in order to drive engagements for a target audience. 

IBM's Advertising Accelerator utilizes Watson’s AI in order to help advertisers better understand the creative preferences of an audience segment, and stop attempting outreach to unresponsive audiences in the process. 

"Ad targeting enables marketers to identify core customers, who are often overserved with messages that might not drive immediate action," said Jeremy Hlavacek, head of revenue, IBM Watson Advertising.

He added: "Advertising Accelerator with Watson aims to address this challenge head-on, arming clients with IBM Watson to help them better engage and understand their target audience.

IBM Advertising Accelerator with Watson is the latest product in a portfolio of AI-enabled solutions designed to support the use of Watson for advertising purposes.  

Source:
Campaign US

Related Articles

Just Published

1 hour ago

Asia-Pacific Power List 2022: Mits Minowa, Allbirds

The former Red Bull and Nike marketer is leading a sustainable brand out of its D2C origins and onto the global stage by launching new campaigns and entering new categories.

1 hour ago

2022 Agency of the Year judges announced

We reveal the second round of confirmed judges for the industry's biggest marketing and advertising awards.

2 hours ago

Pitch imperfect: Adland struggling to balance hunt ...

Talent wellness, resources, time, and cost have pushed agencies to be more viable in their search for new business, but not everyone is agreed on the way forward.

5 hours ago

Publicis takes largest bite out of Mondelez’s ...

WPP and VaynerMedia were also handed pieces of the confectionery business.