Inventure Malaysia, the consulting unit of IPG Mediabrands Malaysia, today announced a strategic partnership with IBM to bolster its data and analytics capabilities.
The agency says it will now offer clients customised data solutions with the help of IBM tools Predictive Customer Intelligence and Watson Consumer Insights. The former allows for greater personalisation of consumer interactions, by analysing purchase behaviour, web activity, social media presence and other data points.
Watson Consumer Insights,...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events