Ad Nut
Jun 11, 2015

HSBC spot depicts decades through snippets in lifts

From the UK: 'Lift' by Grey London for HSBC

HSBC spot depicts decades through snippets in lifts

Ad Nut likes the approach of showing the ups and downs (see what Ad Nut did there?) of this fellow's career (and life) through little moments that take place in elevators—even though the lifts in question are suspiciously large and suspiciously prone to hosting dramatic vignettes. The spot also contains some spectacular period costumes and hairstyles.

As Campaign UK reports: The ad is part of HSBC’s "it’s never just business" campaign, which launched last year. It is running globally on TV and in-flight media.



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