Jenny Chan 陳詠欣
Mar 12, 2015

How Twitter's new Hong Kong office will approach Chinese brands

HONG KONG - Yesterday's official announcement that Twitter has opened a sales office in Hong Kong received widespread coverage because of the office's proximity to a market where Twitter isn't even visible. Here, the company's sales director for emerging markets explains why it took Twitter so long to open here and how the platform aims to help Chinese brands reach global audiences.

Will Chinese advertisers who aspire to go global work with Twitter, or make due with Facebook's 1.36 billion and WeChat's 468 million users. We asked Peter Greenberger, Twitter’s sales director of emerging markets, whether Chinese brands will be ready to pounce on the platform to reach its 288 million monthly active users.

What are your selling points for Chinese advertisers 

Engagement is the new social currency for...

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