In 2017 Vicks debuted a campaign called 'Touch of care' in India, with a touching story of a young woman talking about her momwho happened to be a transgender woman see Vicks focuses on the 'Touch of care' in India. The brand followed that up in 2018 in the Philippines with the story of a man who unexpectedly locates his nurturing side see Vicks brings 'Touch of care' to Philippines.
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events