Matthew Miller
Sep 27, 2018

How 'Touch of care' solved Vicks' invisibility issue

How valuable can a daring campaign be for a well established brand? Vicks and Publicis Singapore spelled it out at Spikes.

L-R: Maithreyi Jagannathan, Ajay Vikram

In 2017 Vicks debuted a campaign called 'Touch of care' in India, with a touching story of a young woman talking about her momwho happened to be a transgender woman see Vicks focuses on the 'Touch of care' in India. The brand followed that up in 2018 in the Philippines with the story of a man who unexpectedly locates his nurturing side see Vicks brings 'Touch of care' to Philippines.

On day...

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