Don’t focus on mimicking a physical event; reference the best from both virtual and physical words to take audience engagement to a whole new level, says TBA Creative Network's GM in Hong Kong.
The Tokyo-based agency has won Grand Prix, Titanium and Lions in many other categories over the past decade.
The Kiwi creative agency has been awarded a grand total of 99 Lions over the past 10 years.
2020 will be first year since 1953 not to feature international Festival of Creativity or its predecessors.
Ad festival has been postponed until October.
Cases of the deadly virus have topped 200,000 people worldwide as of Wednesday morning.
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