Manish Sinha
Jul 7, 2011

How to make your brand more social

Manish Sinha, Chief strategy officer of Digitas India, gives some pointers on getting your brands out on social media.

Manish Sinha

Did you know that being social is just one part technology The remaining three parts are behavioural, cultural and 'psychological'. Social media is nothing like any other medium that has come before. Here are some pointers to make your brand more social.

A whole new mind. To make your brand social, you need to embrace openness.  You need to relinquish the obsessive need to control. You will have to be transparent. Be okay with...

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