Manish Sinha
Jul 7, 2011

How to make your brand more social

Manish Sinha, Chief strategy officer of Digitas India, gives some pointers on getting your brands out on social media.

Manish Sinha

Did you know that being social is just one part technology The remaining three parts are behavioural, cultural and 'psychological'. Social media is nothing like any other medium that has come before. Here are some pointers to make your brand more social.

A whole new mind. To make your brand social, you need to embrace openness.  You need to relinquish the obsessive need to control. You will have to be transparent. Be okay with...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
customerservices@campaignasia.com
or call+852 3175 1913

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +65 9771 3034
or email subscriptions@campaignasia.com

Related Articles

Just Published

Premium
How ads are used as weapons in Hong Kong protests
Premium
2 hours ago

How ads are used as weapons in Hong Kong protests

Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.

Premium
Jackson Yee carves new Adidas shoe for Lala Takahashi and Dough-Boy
Premium
2 hours ago

Jackson Yee carves new Adidas shoe for Lala ...

Effects-laden TVC from Hypebeast launches a reborn 'classic' shoe in China.

Premium
Top 1000 Brands Briefing: Meet your speakers
Premium
3 hours ago

Top 1000 Brands Briefing: Meet your speakers

Campaign and Nielsen present insights from the most comprehensive research on consumer brand perception across Asia-Pacific at Top 1000 Brands Briefing, taking place on 28 August in Singapore.

Premium
Facebook lets users clear advertising data held by third-party sites
Premium
3 hours ago

Facebook lets users clear advertising data held by ...

A user can then either block the app or site from sharing data, or block all of the services in one go.