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Jul 18, 2017

Facebook's guide to video advertising in the mobile age

Mark Rabkin at Facebook explains why there’s a whole new playbook for mobile ads, and also how to get the best out of them.

Jul 3, 2017

8 tips for better brand safety

When all stakeholders fully understand the context of risk for the brand and all solutions available, strengthening safety measures becomes a more effective process, says IAB Singapore’s Regan Baillie.

Dec 11, 2012

OPINION: Insights critical for effective PR, but must go beyond 'bleeding obvious'

Insights into target stakeholders are as important in PR as they are in creative campaigns—and just as hard to achieve, according to Marion McDonald, Asia-Pacific managing director for strategy and measurement, Ogilvy Public Relations.

Dec 8, 2011

How to use mobile advertising for successful market penetration

Fabrizio Caruso, regional managing director for Out There Media gives some insight on using mobile to break into the Asia-Pacific market.

Sep 16, 2011

How to create a compelling brand experience

Gianluca Cinquepalmi, managing director of design agency 1.618 discusses what goes into making a great brand experience.

Sep 9, 2011

How to make your website tablet-ready

In the dawning age of the tablet-browser, Jeremy Payne, head of copy & marketing, Designercity gives detailed pointers on making your website tablet-friendly.