Mark Rabkin at Facebook explains why there’s a whole new playbook for mobile ads, and also how to get the best out of them.
When all stakeholders fully understand the context of risk for the brand and all solutions available, strengthening safety measures becomes a more effective process, says IAB Singapore’s Regan Baillie.
Insights into target stakeholders are as important in PR as they are in creative campaigns—and just as hard to achieve, according to Marion McDonald, Asia-Pacific managing director for strategy and measurement, Ogilvy Public Relations.
Fabrizio Caruso, regional managing director for Out There Media gives some insight on using mobile to break into the Asia-Pacific market.
Gianluca Cinquepalmi, managing director of design agency 1.618 discusses what goes into making a great brand experience.
In the dawning age of the tablet-browser, Jeremy Payne, head of copy & marketing, Designercity gives detailed pointers on making your website tablet-friendly.
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