Dirk Jacobs
May 11, 2018

How to guarantee more bang for your premium buck

The industry is touting ‘programmatic guaranteed’, but not everyone is ready to embrace it.

The goal of advertising has always been same to reach the right person, at the right moment and in the right context. In the digital advertising world, achieving this has been somewhat complex because of an over-complicated and fraught back-end.

Enter programmatic guaranteed’a promise to solve your problems through the power of automation for high-quality inventory, minimising time spent on administrative tasks.

Traditionally, these ads were sold through a publisher’s direct...

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