Maneesh Sah
Sep 22, 2017

How older marketers stay relevant

An activist mindset will help older marketers adapt to changing times says the author of "A New Marketer".

Maneesh Sah

It's no secret that we live in a world of intense competition to win new business, retain new clients and grow revenues. Because of this cut-throat environment, a new shift in the world of marketing is happening now. This is redefining which marketers will win in the never ending battle for attention.

A study from Microsoft found that since the beginning of the mobile revolution in 2000, the average person's attention span has dropped from...

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